Seven Effective Design Tips to Create Banner Advertisements

 

There are many ways to market your products in today's world, and banner advertisement is one of them. Banner advertisements are made under the hood of creativity. Following are some basic principles that the designer follows to craft perfect ads.

Most importantly, you have to keep your target audience in mind while crafting any design because sometimes, even well-designed ads fail to grab the viewer's attention. If we talk about Amazon as a platform, we know the popularity of the global platform already. The best Amazon store setup will always go for practical design ideas to market their products.

However, the design principles also depend on your brand persona and the level of personalization you can apply to your advertisements. Moreover, banner advertisement is taking place across the globe. And the banner advertising rates may vary on the type and level of creativity you are integrating into it. Make sure your banner follows these five practical tips for designing better digital ads togenerate maximum leads for you.

Use effective banner sizes

It is essential to choose the correct sizes for the banners you advertise. The design elements will come according to the size because you cannot make it look overwhelmed with too much design. It will confuse the audience instead.

Always focus on the hierarchy

There needs to be a visual hierarchy on your banner. It should be in the right balance because your customers would appreciate it more and increase brand awareness. So it is integral to keep a close look at the design and visual hierarchy to engage with the audience and drive traffic to your official website.

 

Structure your banner ads properly

Most online advertisements are made of banners, so following a proper design structure in your banner ads is essential. You need to get the best out of the elements by placing them correctly. Each banner ad design should have your company's name or a logo, the value proposition, a visual representation of your services, and most importantly, a CTA (call-to-action) button.

Moreover, you should also make sure that the image is relevant and attractive, giving room to other advertisement elements.

Relevant and bold CTA

A relevant and bold call to action button is essential in your banner ads. It does two important things. Firstly, it reduces friction for the customers, and secondly, it increases the click-through rate of your ad. When you add a CTA button, make sure you place a visual contrast of it with other elements of the advertisement. Your CTA buttons should look like sign up, buy now, subscribe, and so on.

Moreover, make the CTA button distinct and easily recognizable. Make sure its size is noticeable and it's readable.

Choice of image

The core purpose of banner advertisement is to attract the viewer's attention, so choose your image wisely. The appearance can be as attractive as it could be, keeping in mind that it needs to be relevant to the ad. If you do not need an image, then don't add it, and if you think graphical imagery will work better for your ad, opt for it.

Using good typography is another trend in ad design, and custom typography can help your ads stand out. You can also use filters and graphics to photographs if it seems eye-catching and aesthetically pleasing to you. You can also use location-specific imagery to target specific audiences.

The color theory

When designing any online advertisement, colors need to be decided first. Each color represents a specific emotion, and it isn't elementary to select the perfect color combination to create a message. You can go for triads, tetrads, complementary colors or split complementary colors, and so on, relatable to your brand personality.

More often than not, the colors used in your advertisements should be relevant to your products. For instance, green is a good choice for natural products, and purple is suitable for high-end products. One more critical aspect is to choose the background color intelligently to distinguish all other elements in your banner advertisement.

Create movement

Some advertisements contain animation or a sense of movement to a static image. The move adds elegance to the image and is eye-catching to the viewers. The more dynamic your design is, the more attention it will grab.

You can try including leading lines in the design as they will directly travel to a single focal point. That focal point could be in the form of a tagline or imagery. Creating a banner advertisement is the most crucial factor in quickly grabbing the viewers' attention through intelligent design. So make sure you don't forget that!

Final words

To create practical yet creative banner advertisements, you should keep theearlier design. Most importantly, make sure it is relevant to your brand and follows a similar landing page pattern. Your viewers should not feel disconnected, or it might negatively impact your marketing campaign.